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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Blue Crust? Green Sauce? Eat Your Art Out, Pizza Lovers!
Joe Corbi's and the Crayola company go color crazy
with one of kids' favorite foods


BALTIMORE, Md. - Getting kids to put some color on their plates usually means encouraging them to down a few broccoli florets. They'll probably still need to eat their vegetables, but now kids can experience more color at mealtime as one of their favorite foods, pizza, is available in a kaleidoscope of Crayola colors.


Pizza-maker Joe Corbi's and the Crayola company are rolling out a colorful new line of bake-at-home "Crayola Pop Art Pizzas" sold as fundraisers to help schools, youth sports leagues and other groups make some dough for their organizations.


The pizza-making kits -- the first "out of the oven" in the food industry -- include eight personal-size pizzas that are perfect for kids of all ages. The biggest decision for your pizza won't be what to put on top, rather what color should it be! Kids can select from red or blue crusts and creatively top them off with 4 different color sauces, real cheese, and then add their favorite toppings to create a work of art. Create a car with olives for tires, or a tropical fish stripped in green peppers.


According to Debra Ottinger, manager of partnership marketing for Binney & Smith, maker of Crayola products, it's just the kind of creative, family-oriented fun the Crayola brand delivers.


"Food is an exciting new opportunity for us, and we're giving families another way to be creative together. This is a great fit, especially with so much going on with food and color now." Ottinger adds that each kit comes with a pizza-themed activity book and Crayola crayons, so while the pizza is baking, kids can continue the fun. The kits are packed in sturdy boxes that will offer coloring activities as well.


Rocco Violi, Joe Corbi's president, says fun is an important ingredient in the Corbi recipe. "Families enjoy making our pizzas together. With the Crayola brand, we're adding creativity to dinnertime -- a great opportunity for busy families who often don't have enough quality time together."


Violi says the art-on-a-plate pizza kits are available for this fall's fundraising season. Baltimore-based Corbi's serves about 20 states in the Eastern U.S. Joe Corbi's is currently seeking a patent on the Crayola Pop Art Pizza. For more information about distribution and availability, contact Joe Corbi's Pizza at (888) 526-7247.


Editor Note: Digital photography available at Crayola.com/mediacenter



 


 


 


 


 

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