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For Immediate Release
From Nubs to New
EASTON, PA - June 5, 2002
EASTON, PA - June 5, 2002- Ever wonder what to do with the hundreds of Crayola crayons your kids have worn down into tiny wax bits? Got a box full of periwinkle pieces or lots of little laser lemon nubs too precious to part with? Don't color yourself confounded any longer! Those little crayon pieces beyond the built-in sharpener are the "fuel" for a new Crayola toy that lets kids give their castaway crayons a second life.
The Crayola Crayon Maker, the first crayon-making machine of its kind, lets kids make their own collection of Crayola crayons by melting down those well-used bits and pieces they've accumulated and molding them into brand new crayons. The tabletop crayon factory lets kids make their favorite hues or any color they dream up. That means they can also create their own color names to accompany Crayola favorites like brick red and sky blue.
"Most children will wear down more than 700 crayons by their 10th birthday," says Stacy Gabrielle, Crayola spokesperson. "Parents asked us often about what they could do with all of the crayon nubs their kids stockpile, and we came up with a solution that lets them experience the fun of coloring in a whole new way."
The Crayola Crayon Maker operates using a small light bulb that melts down the Crayola crayon pieces kids vigorously wear down as they color and create, or the colored wax that comes with it. After the pieces are arranged on the melting tray and the timer is cranked, kids can watch their personal wax works do its job through the blue see-through lid that locks in place for safety until the crayons are completely melted, molded and cooled. A "tip switch" automatically shuts off the Crayon Maker if it accidentally falls on its side.
Once the wax pieces inside become a colorful liquid emitting that familiar Crayola crayon scent, the light turns off signaling it's time to turn another knob that tilts the melting tray forward, sending a stream of color into the molds. In about 20 minutes, kids can make three new Crayola crayons in their favorite colors, or create names for totally new colors they invent by melting together different colored wax pieces that swirl together to become a multi-colored crayon.
A small slice of "wild watermelon," a chunk of "banana mania" and a piece of "granny smith apple" can be melted together to make a swirled stick called "fruit salad." Britney Spears' fans can melt and mold robin's egg blue (her favorite), cerulean and sky blue to make a special hue called "britney blue." Other crayon maker "recipes" are available at Crayola.com.
Kids can put the finishing touches on their new crayons now ready for active duty by writing names they create on the adhesive labels that truly turn their new wax sticks into Crayola crayons. A set of labels comes inside, along with "cog and wheel" shaped decals for decorating the Crayon Maker.
The Crayola Crayon Maker sells for about $29.99 and is currently available at the Toys 'R' Us international flagship store in New York City and all other mass merchandisers beginning in July.
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