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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Coloring 2.0

EASTON, PA - September 27, 2011 - Crayola is taking coloring high-tech this holiday season with Crayola Story Studio, the first web-based application that lets kids create and print coloring pages they can star in with Spider-Man or with a Disney Princess. The creative engine behind Story Studio is a kid-fun, face recognition process. The special software morphs kids’ digital photos into a cartoon character version of themselves they can add to web-slinging action scenes with Spider-Man, or a fairytale with Cinderella.

A code inside Crayola Story Studio Comic Maker: Spider-Man and Crayola Story Studio Fairy Tale Maker: Disney Princesses unlocks the Story Studio application at Crayola.com/storystudio. In three easy steps, kids can feel like they’ve stepped onto the pages of a Spider-Man comic book or are going to the ball with Cinderella. Just upload a picture and watch it morph into your own coloring book character. Then, print and color your own story! A glossy cover and binding strips turn the coloring pages into a complete story or comic book kids can color in with a variety of Crayola tools.

Only Crayola could bring on-line and off-line creativity together for kids in such a fun, and truly unique way!

Crayola Story Studio Comic Maker: Spider-Man lets kids upload a photo to transform themselves into a character that stars with Spider-Man in a comic book. The pack includes all of the materials needed for kids to create a one of a kind comic book – just print, color and bind story pages. The pack includes 15 Twistable colored pencils, 30 story sheets, 6 glossy cover sheets and 3 comic binding strips.

Crayola Story Studio Fairy Tale Maker: Disney Princesses lets kids upload a photo to transform themselves into a character that stars in a fairy tale with a Disney Princess. The kit includes all of the materials needed for kids to make their own unique storybook – just print, color and bind the story pages. The pack includes 10 Pip-Squeak Skinnies makers, 3 Pip-Squeak Broadline markers, 2 Pip-Squeak glitter glue tubes, 30 story sheets, 6 glossy cover sheets and 3 binding strips.

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