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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Crayola Takes Dry-Erase to Another Dimension

Easton, PA – February 13, 2011 – From the brand that introduced the first dry-erase drawing tools for kids, Crayola is taking dry-erase creative fun to another dimension with its new 3D Dry-Erase Activity Set. This all new dry-erase surface lets kids create super-bright, eye-popping designs and colorful messages that appear to be floating in air without 3D glasses! And with Crayola Washable Dry-Erase Crayons, now available in eight bright colors, the fun never ends. Just wipe away your drawings with the E-Z erase mitt and start up the fun all over again!

Also new to Crayola’s dry-erase line-up for 2011 is the black and white, Dual-Sided Dry-Erase Board. The two-sided board doubles kids’ fun with twice the surface area for drawing bold designs on the black surface and un-mellow messages on the white side. Crayola’s dry-erase crayons always keep kids’ art looking great because they won’t smear or brush off the board. Moms love them because there are no caps to lose, they won’t dry out and they wash easily from clothing and skin.

With Crayola’s 3D Dry-Erase Activity Set, kids’

creativity will float out of their minds and off the

3D board, literally! The first 3D dry-erase surface for kids lets them draw cool, eye-popping art and amazingly bright messages on a unique surface that creates the illusion of 3D without glasses! The board comes with five Crayola Washable Dry-Erase Crayons in bright colors that burst off the board with boldness for doubly dazzling drawings! The convenient built-in crayon holder on the front keeps the contents together and easily organized, which makes mom happy. The activity set also includes an E-Z erase mitt and crayon sharpener, which conveniently tuck into the back of the board.

Crayola’s black and white Dual-Sided Dry-Erase

Board provides twice the dry-erase drawing fun for

kids and moms! Black on one side, white on the other,

two surfaces double the drawing area and make it more fun for kids to play tick-tac-toe and word games, practice spelling words and math problems or leave an eye-popping message for mom. The board comes with a pack of eight Crayola Washable Dry-Erase Bright Crayons, including white for brilliant images on the black surface. Bright means there’s no missing an important message like “I heart Mom” or “Chores Finished!” as the colors are super-vibrant and pop off each surface. Colors cleanly and easily wipe off

each side for endless play or practicality. Just erase and draw

over and over again! Built-in dry-erase crayon and eraser mitt

storage keeps everything organized! The set also

includes and E-Z erase mitt and a built-in crayon sharpener.

The only dry-erase creativity tool of its kind,

Crayola Washable Dry-Erase Crayons are now available in

eight bright colors. With no caps to lose, these crayons have

no un-pleasant odor, they won’t dry out, don’t smear and their color washes easily from clothing and skin. Perfect for younger and older children, there are eight bright colors to choose from. Kids can brighten up any black or white dry erase surface with dazzling drawings and wildly colorful writing. Crayola Washable Dry-Erase Bright Crayons come in eight bright colors, including white for black surfaces. Each box includes an E-Z erase mitt for wiping dry-erase surfaces clean

and a built-in crayon sharpener on back, so tips are always ready

for action!

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