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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Crayola ColorStudio HD Creates Revolutionary Digital Play Experience

NEW YORK, NY — February 13, 2011 — Griffin Technology Inc., maker of innovations for everyday life, and Crayola, a leader in children’s creative expression products, have formed a partnership focused on the blending of coloring, a timeless Crayola activity, with cutting-edge mobile technology. The first collaboration, Crayola ColorStudio™ HD, will be on display during the American International Toy Fair in the Crayola room — #2D09.

"We love creating technology for kids—it's one of the most exciting and rewarding things we do," said Mark Rowan, President of Griffin Technology. "We're thrilled to partner with Crayola and bring their signature blend of kid-friendly creativity to the digital world."

"Coloring as kids know it is about to come alive in an amazing new way through our partnership with Griffin Technology," said Warren Schorr, Head of Crayola Licensing. "Imagine a coloring book that morphs and changes as kids digitally color it in. This application is taking a classic play pattern and bringing it totally outside the box."

Crayola ColorStudio HD is an entirely new digital play experience, coupling a multi-activity drawing application for iPad (Crayola ColorStudio HD App) with a custom-built digital stylus, called Crayola iMarker™. Together with iMarker, the ColorStudio HD App allows young artists to color and interact with special “live” animated coloring book pages that move and react as they color, combining custom-produced pictures, animations, music, sound effects, and high quality special effects. For example, in one setting fish swim, doors open to reveal surprises, and mermaids serenade the young artist. The iMarker digital stylus brings the app to life. Like a marker, crayon, pen, and paintbrush in one, iMarker creates favorite Crayola colors within the ColorStudio HD App.

iMarker safely interacts with iPad's Multi-Touch display, allowing the ColorStudio HD app to differentiate between the child’s input (fingers, swipes, etc.) and the iMarker automatically. This allows intuitive, creative play that brings the accuracy and ease of a stylus but, for the first time, allows the user to both manipulate the creative space and color, without having to toggle the app between modes.

The ColorStudio HD App features a large built-in library of art that provides hundreds of hours of play in themed environments like undersea, jungle and playtime activities. The app even lets kids design an unlimited number of their own animated coloring book pages. Kids can color them in the app, or print them out from iPad (iOS 4.2 or later) to color with Crayola Crayons and Markers. ColorStudio HD also contains more than 50 immersive game and activity pages, like Musical Dot 2 Dot and Color by Numbers, that combine special effects, music, motion, and more. Parents can share their favorite art pieces via a share feature by printing, emailing, or posting the art to Facebook. ColorStudio HD will include free downloadable content updates at regular intervals, continually providing kids with fresh and exciting activities.

Crayola ColorStudio HD is a unique new digital experience that will keep kids entertained for hours, and is just the first offering in this exciting partnership. Together, Griffin and Crayola are creating new ways for children to color, draw, and discover in the digital age.

Pricing and Availability

Crayola ColorStudio HD, $29.99, will be available Spring 2011, and includes Crayola iMarker digital stylus (AA batteries included), a free download of the ColorStudio HD App, periodic content updates, and built-in user tutorials. For more information, visit


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