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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

How Do You Liv?

July 1, 2010 — EASTON, PA — Crayola is bringing the brand teen girls grew up with back into their lives with Liv Crayola, a new line of school supplies girls can customize to express their unique style. The line includes 13 sleek and eclectic products that can be personalized online or customized with one of the design packs available at Target, where the line is making its exclusive debut for back to school.

The heart and soul of the line is the LivCrayola.com Web site that features hundreds of patterns girls can use to create their own designs with colors, text, photos and shapes. They can show the world how they “Liv” by printing and applying their designs on Liv Crayola notebooks, binders, pens, inkless highlighters and mechanical pencils, posting them to the LivCrayola.com design gallery for others to rate and re-mix, sharing them on Facebook or creating wallpaper to Liv-ify their cell phones.

Feeling powerful, purple and like pop music? Take the Mood Quiz to design the perfect style of the day to match your mood or pick from one of 11 Liv Crayola Design Packs to personalize supplies with pre-made patterns and Crayola colors like electric lime, vivid violet and razzmatazz.

With Liv Crayola, teen girls can also create a colorful, sophisticated system for organizing their supplies by subject and their lockers—and who knows color better than Crayola! Looking for school supplies that are practical, but not boring, and offer endless options for organization rather than a one-size-fits-all solution? Liv Crayola is a teen girl’s new BFF!

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