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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Crayola Elects 50 State Colors


Named by crayon fans, new hues unite 50 states under one rainbow


Easton, Pa. -- October 26, 2004 – Crayola crayons are now joining the sundry of symbols including trees, birds, and even bugs that represent each of the 50 states. A special color name was elected for every state in the union from more than 25,000 nominations Crayola received from crayon fans from Alabama, Wyoming and every state in between. Colors like New York’s "Lady Liberty," Arizona’s "Grand Tanyon" and Wisconsin’s "Moovalous Cheese," draw attention to something that makes each state unique. The new hues are the first in the Crayola company’s 100-year history to bear state-themed monikers.


Adding to the excitement of the 2004 vote, Crayola launched a colorful "election" of its own for kids and kids-at-heart called "State Your Color"a national search for state crayon names. Crayola constituents, from sea to shining sea, nominated existing crayon colors and gave them new, noteworthy names based on famous statesmen, national landmarks, cities, natural wonders, historical events, or anything else for which their states are best known. After all the nominations were in, a special Crayola committee convened to make the final name selections based on originality, creativity, and relevance to the state.


"With so many clever and creative names, the selection process was difficult," spokesperson Stacy Gabrielle said. "We debated and lobbied for our favorites, and in the end, there was bi-partisan agreement on every choice."


Mayor Michael Bloomberg and several New York City school children will participate in the official "swearing-in" of the 50 Crayola State Crayons at the inauguration ceremony in New York City. The Crayola State Colors will serve a short term in a limited-edition 64 Box, along with 12 all-American hues including "America the Blue-tiful," "Green Back," and "Mom’s Apple Pie." "Cherry Blossom," Washington, D.C.’s color, and "Coqui Green," named for the melodious tree frog that makes its home in Puerto Rico, complete the 64-crayon assortment that retails for $5.99.


For achieving this most-noble honor, drafters of the winning Crayola State Crayon names will each receive a State Crayon Collection 64 Box and an assortment of Crayola products.

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