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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Crayola Takes Kids Beyond the Back-to-School Basics

Innovative School Tools Set a Colorful New Standard

EASTON, Pa. -- Crayola has reinvented the perennial backpack essentials with cool new versions of crayons and markers that make the grade with kids. From crayons and colored pencils that erase, to window markers that let kids creatively show their school spirit on classroom and car windows, Crayola is the brand that makes schoolwork fun!

Crayola Erasable Twistables are the first crayons with built-in erasers! A twist on a twist -- Crayola Erasable Twistables offer older kids a coloring tool that takes the headache out of homework hiccups, since the convenience of easily erasing is built right in! If their first attempt stops short of perfection, kids don’t have to start over. These one-of-a-kind crayons are available in eight classic colors in decorated translucent tubes that show off the color inside. And because they’re twistable, no peeling or sharpening is required. When the tips get worn down, just "do the twist" and keep coloring.

SRP:  $3.99          Age:  6-12          Available:  Now

The extra large tip on Crayola Mega Window markers lays down a super thick line, making it easy to cover large areas with bold, colorful strokes on windows and glass. What a great way to decorate classroom windows for holidays, homecoming or the big game! Mega Window markers come in 4 bright, vibrant colors: vivid blue, radiant rose, sunny yellow and glistening green, packaged in a reusable vinyl pouch. Moms and teachers give them a "thumbs up" for superior washability -- not only from glass but also, clothing, curtains and fabric.

SRP:  $4.99          Age:  6+          Available:  Now

If you thought all colored pencils erase, head to the back of the class! Standard No. 2 pencils erase, but most colored pencils do not. Crayola Erasable Colored Pencils have superior erasability, so kids can spend less time starting over, and more time having fun. Parents, too, take pride in their children’s work when it looks polished and neat, so the whole family has something to celebrate! Look for Crayola Erasable Colored Pencils in 10-ct. and 20-ct. packages.

SRP:  $3.49/$6.99        Age:  6-12          Available:  Now


These products are available at Wal-Mart stores nationwide.


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