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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Crayola Rallies Kids to Nominate Colorful State Crayon Names

50 Colors to be selected for a term in 64 Box


Philadelphia -- April 20, 2004 -- They may be too young to vote for president, but kids make up the majority Crayola is counting on to voice their choice in a campaign of a different color -- to usher in a new pallet of crayons bearing state-themed names. Crayons have been named after everything from endangered species to outer space, and with the help of kids from coast-to-coast, they’ll soon be sporting names that say something special about each of our states.


Crayola kicked-off its "State Your Color" campaign by rallying its youngest constituents at a Color Convention at the National Constitution Center here. After a colorful lesson on the importance of voting, with all the patriotic flair of a real political convention, they learned how to put democracy into action by nominating crayon colors and giving them new, noteworthy state names. The convention opened the polls to the coloring public nationwide, who, starting today through July 31, can "elect" a Crayola color and give it a new state name by visiting the "State Your Color" campaign headquarters at Crayola.com/state.


Names can be based on famous state figures, landmarks, cities, natural wonders, historical events, symbols and anything else for which a state is best known. After the polls close on July 31, a special Crayola committee will convene to select a crayon name to represent Alabama, Wyoming and every state in between based on originality, creativity and relevancy to the particular state.


Crayon names and their founding fathers (and mothers) will be announced in November. For earning this most-noble honor, each will receive one of the first 64 Boxes where the Crayola state crayons will reside during their term in office.

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