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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Watch Their Imaginations Run Wild!
Crayola Character Creator Unleashes Kids' Creativity


Easton, Pa. -- Attention, parents! Be prepared to witness some wild and crazy creatures when your kids present what they've made with Crayola products' new Model Magic Character Creator. It's an artistic free-for-all that lets kids turn out characters limited only by their imagination -- maybe a fish with wings or a red snake with yellow and blue ears! The Crayola Character Creator offers children age 4 and up hours of hands-on fun and the satisfaction of finished creations they can keep or give away.


The Crayola Character Creator activity kit is new, but it features a mom and kid favorite -- Crayola Model Magic, the safe, clean, non-crumbling modeling material that air dries in 24 hours. Each kit contains three 2.5-oz. bags of yellow, blue, and red Model Magic, plus 21 reusable plastic character parts that will enhance any character. All contents are neatly contained in a durable, reusable plastic tote that makes clean-up fun and easy for moms and kids.


The Crayola Character Creator can be found at mass merchandise and toy stores nationwide beginning in July. It retails for about $10, making it a perfect party gift or report card reward. It also makes a super do-it-together project for a sleepover at Grandma's house. The Model Magic Character Creator is certified non-toxic by the Art & Creative Materials Institute.

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