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For Immediate Release
Stacy Gabrielle , (610) 253-6272 x4297

Colorful 100th Birthday Tour Rolls Into Lehigh Valley


The Crayola ART-rageous Adventure Makes Its Last Stop at the Centennial Celebration


Easton -- October 1, 2003 -- The Crayola ART-rageous Adventure, the brand’s traveling birthday party, arrives at its final destination -- the Color Capitol of the World -- on Oct. 11th. The 25-city bus tour ends its cross-country trek at the Crayola 100th birthday celebration in Easton, Pa. -- birthplace and headquarters of Crayola crayons. The tour has stopped at schools, festivals, zoos, fairs and retailers across the country giving kids the chance to create, celebrate and make Crayola history. More than 125,000 kids and kids at heart have enjoyed an ART-rageous experience since the tour kicked off in February.


The ART-rageous Adventure bus was also the official "Leftola" collection headquarters for the "World’s Largest Crayon" record the Crayola company is attempting to break for its 100th birthday. All the blue bits kids across the country contributed to this colorful feat were melted down to create a colossal blue Crayola crayon (blue is America’s favorite crayon color), that will be unveiled at the 100th birthday bash in Downtown Easton. How many pounds of wax will it take to topple the current Guinness record holder? Come see for yourself!


An ART-rageous Adventure
Covered in color from bumper-to-bumper, the Crayola ART-rageous Adventure bus lets children experience what’s over the rainbow. Onboard and around the ART-rageous tour bus, children can discover and interact with a new and unexpected world of next-century Crayola products that include out-of-the-box versions of their favorite art tools.


Kids can color on the see-through walls with Window FX markers, paint with melted crayons, and create with a rainbow of new colors that twist, click together like building blocks, write like a spider web and even erase. There are sidewalks for chalking, areas for making spongy space creatures with Crayola Model Magic, and a "Color Wonder Dome" filled with special markers with invisible colors that "magically" appear only on special paper. Kids can take home their creations as a memento of the ART-rageous Adventure, along with a "present" for joining the 100th birthday festivities -- a gift bag containing Crayola goodies and coupons.


A Colorful Past and a Bright Future
Since 1903, when the first box of eight Crayola crayons was introduced by cousins Edwin Binney and C. Harold Smith, more than 120 billion Crayola crayons have been sold throughout the world. End to end, they would circle the world more than 200 times.


Crayons today have come a long way. They’re twistable, erasable, washable and multicultural. They’re even "make-able" with a new Crayola toy called the Crayon Maker that melts down worn waxy bits and turns them into new crayons. The same goes for Crayola markers -- they change colors, stamp images, decorate jeans, glisten like gold and even draw on windows. One hundred years later, there are hundreds of Crayola products -- in addition to the ubiquitous Crayola crayon -- for coloring, painting, sculpting, drawing and glitter-gluing to help children express their creativity.


"We’re bringing new twists on creativity to a new generation of children," says Gabrielle. "We’re celebrating a bright future ahead as we visit children across the country and recognizing where our first box of eight crayons has taken us since 1903."


For more information on the Crayola ART-rageous Adventure travelling 100th birthday tour, visit www.Crayolatour.com.


 
























Date


Location


Time


Address


Saturday, 10/11


Crayola 100th Birthday Celebration


1 p.m. to 4 p.m.


Centre Square,


Downtown Easton, PA


Tuesday, 10/14


Rite Aid


1 p.m. to 5 p.m.


1781 Stefko Blvd.


Bethlehem, PA


Wednesday, 10/15


AC Moore


11 a.m. to 5 p.m.


2633 MacArthur Rd.


Whitehall, PA

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