Crayola Profile
Our company has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly line in 1903.

Whether it’s providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creative and inspired children, who we believe will one day lead the world.

The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. For more than 120 years, the company carried the name of its founders, Binney & Smith, until 2007 when the company changed its name to Crayola.

A Hallmark subsidiary, Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola FACTORY®, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.

Corporate Headquarters
1100 Church Lane
Easton, Pennsylvania 18044-0431
Phone: (610) 253-6271
Fax: (610) 250-5768
Driving Directions

Web Addresses

Manufacturing Facilities
Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International Sales and Marketing Facilities

2010 Employment

2010 Crayola Sales Volume
$700 million

Crayola Officers
Mike Perry,
President and Chief Executive Officer
Smith Holland, Chief Financial Officer and Executive Vice President, Global Information & Finance Solutions
Sharon Hartley, Executive Vice President, Marketing & Product Innovation
Michelle Powers, Executive Vice President, Human Resources & Administration
Peter S. Ruggiero, Executive Vice President, Global Operations
Rick Stringer, Vice President, U.S. Sales
Chuck Linden, Vice President, International