Personality Traits
comfortable, relaxed, reliability

Cultural Meanings
In Colombia, blue is associated with soap. Native Americans use the color blue for intuition when teaching.

Fun Facts
Studies have shown that blue is the favorite color for casual clothing.* Wear a lot of blue because it shows that you are smart.

History
Denim is a strong and durable material made from cotton. When denim came to America, Levi Strauss improved the strength of blue denim pants by adding metal rivets. This popular fabric was worn during the Gold Rush.